If you have been following our Coffee Series and landed here, it means that you have travelled a long way just like our coffee did. We’ve grown up seeing coffee in ground state and only after much reading and deep interest on this subject have we discovered the real story of the coffee beans.
In South India, kids were often sent to small exclusive coffee stores that sold customized coffee varying the proportion of chicory along with pure coffee. This ratio, as dictated by the parents, was often fun to remember. The kids would rush to the store and return home with a pouch of fresh ground coffee (and some pride for the job they did).
Earlier, coffee beans were roasted and ground in households every day as freshness mattered the most to the native coffee drinkers. Green coffee beans were stocked in bulk, roasted, ground and prepared in the south Indian filter for a perfect cup.
This explains why consuming freshly ground coffee matters. It is during this process (after the roasting) that coffee releases the volatile gases when the bean structure breaks completely. The surface area of the bean is more exposed and this increases the chances of losing these gases faster, also explaining why the shelf life of ground coffee is shorter. With proper storage, ground coffee can stay fresh for up to two weeks.
Roasted beans have a longer shelf life therefore it is advised to buy them and freshly grind a few beans for every brew. It is however quite difficult to get an even grind with home based grinders such as a blade grinder. This results in brews that are inconsistent.
So what’s the solution? Invest in a good burr grinder (if you can) which grinds the beans to the desired grind size. This ensures an even consistency of the grind and eventually an even brew. What if I’m an occasional coffee drinker and do not want to invest in a grinder but still desire a great brew? What if I am looking for a convenient option to buy ground coffee and not grind the beans every day? How can I enjoy a good cup each day without spending too much time on grinding? What really matters is the grind consistency even more than the freshness. When brewing two coffees prepared with the same batch of roasted beans, one that is freshly ground with a blade grinder giving an inconsistent grind size and the other that is evenly ground on a commercial grinder, the latter always gives a better cup.
We are here to solve your concerns. Thanks to the packaging industry that offers a vacuum one way valve packing. This design locks in the freshness of the ground coffee intact without letting the volatile gases escape. Coffee that is ground is packed in these amazing pouches that lets the carbon dioxide from the coffee escape out and does not let the oxygen enter. Because oxidation spoils coffee and ground coffee is more susceptible due to a large exposed area.
Thus, don’t look any further. Now you can place an order and be sure to get fresh evenly ground coffee delivered to you with love from us.
In addition to the grind consistency and freshness what also impacts the brew is the equipment used for extracting the compounds. Carefully read the instructions on how to use the machine, how to brew, and quantity of ground coffee to be used and clean your machine regularly for a cup that tastes great, just that way you want it to.
Depending on the equipment, choose your grind size wisely. A grind that is too coarse will produce a weak extract that tastes sour because there is less time for extraction of the coffee grounds. Similarly, a very fine grind will produce a cup that tastes bitter and strong which is the result of water interacting with the solid compounds for a longer time.
Some equipments are designed to brew coffee using various grind sizes while few others are very specific and only a particular extraction can be possible with them. It’s always better if you could test a few equipments with different grind sizes to identify the kind of coffee you like - strong and bold or mild and sweet. Often the same coffee can exhibit different flavours when the grind size and the equipment used vary.